A Year of Cartier
With Studio Hervé Paris, we transcribed the printed Cartier's Yearbook in digital and interactive format.
Not less than 29 articles into a digital format, highlighting 6 of the articles to enhance interactivity and experience.
Hervé Paris I Lead Designer I Immersive experience I Immersive experience
Custom interactive articles
The challenge of this project was to transcribe each of the Yearbook articles in an interactive way.
We sought original solutions that would align well with the spirit of each article and the essence of the Cartier brand.
In the Wake of the Panther: a Forest to Rebuild
Using a performance-efficient technique, we rebuilt a forest in which the user can navigate to explore the collection.
The panthere immersive experience research
The French Riviera at Your Fingertips
For the Grain de Café collection, a tribute to Grace Kelly, we invite the user to explore the horizon in a vintage atmosphere.
Grain de Café immersive experience research
De la graine au tableau
Each of these experiences offers a new perspective on the rules of the world as we know it.
"De la graine au tableau" research
Effets de Proportions & Entre rêve et réalité
Each of these experiences offers a new perspective on the rules of the world as we know it.
"Effets de proportions", invites us through the history of the Baignoire watch and that of Lou Doillon. We step into an Alice-like world.
"Between dream and reality" takes us back through the history of cinema, seen through the eyes of a passionate lover of Paris and Catherine Deneuve
A Chapter-based navigation
The articles are organized into different chapters covering Cartier's year. A simple slider navigation has been implemented to quickly browse through them.
