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E.A.R.L

With the digital agency OMM, we transformed NikeTown London’s sneaker cube into an exclusive HyperAdapt shoe trial zone featuring personalised VR and photoshoot experience.

We created a connected app that controlled the whole environment – consumer registration, VR headsets, physical LED lights, multi-angle photoshoot and email for social activation.

Digital Design / Ui Design / User experience / VR experience