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RADO – Videos and Website

A multi-tier campaign launch strategy featuring a six-part video series, fashion photography, social media assets and website launch page for Swiss Watch maker Rado.

With the Creative Digital Agency, I’ve created a six-part connected video series designed to appeal to a younger, western audience. Filming over multiple locations and weeks, we also produced a fashion shoot, behind the scenes content and designed a microsite to support the series launch.

I’ve also done the sketches we can see through the different episodes.

Art Direction / Ui Design / Video editing / Fashion and video shooting

CAMPAIGN CONCEPT / VIDEO & PHOTOGRAPHY / WEBSITE DESIGN