RADO – Videos and Website
A multi-tier campaign launch strategy featuring a six-part video series, fashion photography, social media assets and website launch page for Swiss Watch maker Rado.
With the Creative Digital Agency, I’ve created a six-part connected video series designed to appeal to a younger, western audience. Filming over multiple locations and weeks, we also produced a fashion shoot, behind the scenes content and designed a microsite to support the series launch.
I’ve also done the sketches we can see through the different episodes.
Art Direction / Ui Design / Video editing / Fashion and video shooting
CAMPAIGN CONCEPT / VIDEO & PHOTOGRAPHY / WEBSITE DESIGN