Samsung Health Cycling Challenge
Cycle as accurately as you can to win the top place on the Samsung Leaderboard !
Designed to showcase the new Samsung Galaxy S9 and Gear Sport watch, this challenge launched simultaneously at four shopping centres across the UK.
With the digital agency OMM, we created a connected ecosystem featuring the Samsung Galaxy S9+, Samsung Gear Sport watch, Samsung DeX, Samsung 65″ TV and a fitness bike all talking to our PC that ran the game.
I especially focused on the global art direction, big user interface and global user experience.
Our technical teams travelled to four shopping centres across the UK and worked throughout the night to simultaneously launch the experience.